Senior PPC Executive
Fareham, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
twentysix
this location** Your day to day Plan, develop, implement, track and optimise all paid marketing campaigns and channels Create and build campaign strategy, research keywords, analyse competitors and continue testing and optimisation Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score and all top-level account metrics Generate new paid search campaigns, ad groups … and aid in the creation of new paid search marketing initiatives Increase CTR, quality score, conversions and conversion rates and decrease CPC Landing page optimisation/implementation Creative copy testing and optimisation Competitor analysis Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and all facets of paid search following corporate objectives Communicate to management on project … Create reports for management and clients Monitor and administer web analytics dashboards, reports and essential reporting tools, and highlight areas of importance Implementation of A/B, splits and multivariate testing across all accounts Maintain excellent working relations with key departments and managers to ensure communication is well delivered throughout Maintain high-level knowledge of PPC industry trends More ❯
Posted: