2 of 2 A/B Testing Jobs in Lanarkshire

Customer Insights Analyst 2 Year Fixed Term Contract Location: Home / Glasgow (on site 2 days a week) Salary: £34,000 - £38,000 (+ excellent benefits including 28% pension contributions) Skills: Data Insights, Data Visualisation (Tableau, Power BI), SQL, Google or Adobe Analytics Are you passionate about using data to improve customer journeys? Do you enjoy translating … service personalisation, campaign targeting, and ongoing customer experience improvements. Work with external service delivery partners to define customer data requirements and support continuous optimisation efforts. Apply A / B testing and experimentation techniques to support data-led decision making. What we're looking for: Strong experience analysing relational databases and performing data mining … turn data into compelling stories and recommendations for non-technical stakeholders. Experience of designing and delivering campaign analysis or customer targeting using behavioural insights. Knowledge of A / B testing, journey optimisation, and customer segmentation approaches. What you'll get: The chance to shape and influence how customer data is used across a More ❯

Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Manager. PPC Manager: Are you a data-driven PPC expert with a passion for delivering measurable results? We're looking for a PPC Lead … copy and creative briefs that drive engagement and conversions. Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms. A / B test ad variations, landing pages, and targeting strategies. Provide regular performance reports and strategic insights to stakeholders. Stay up to date on digital advertising trends, algorithm … large budgets and scaling campaigns profitably. Ability to write compelling ad copy and understand creative performance metrics. Strong attention to detail, organization, and project management skills. Exposure to overseeing / Mentoring Junior PPC talent ( x1 PPC Exec, x1 PPC Manager) Excellent communication and reporting skills. More ❯