Leicester, Leicestershire, East Midlands, United Kingdom Hybrid / WFH Options
East Midlands Shared Services
investigating, diagnosing and determining the best solution, resolving where possible or referring to our website development agency when required. In addition, this role will support with the management of GoogleAnalytics and key marketing channel and campaign metrics, incorporating interpreting data, identifying trends, investigating variances, which advise marketing strategy including preparation of data for the weekly Trading meetings. … Digital Marketing responsibilities include research, planning and implementing Search Engine Optimisation best practices, Google Ads and Paid Social. About You To apply for this post, you must: Have a degree or experience in digital marketing, maths, computer science or similar Have experience in the day-to-day management of an enterprise level ecommerce website platform such as Adobe Commerce … or Shopify. Have experience of working with data, reporting and analysing information to create reports and inform business decisions. Have experience of working with website analysis tools such as GoogleAnalytics, Google Tag Manager, Google Search Console, Dragon Metrics, Semrush, HotJar or similar. Have experience of on-site and content Search Engine Optimisation, and a good More ❯
Leicester, Leicestershire, United Kingdom Hybrid / WFH Options
Effect
a dynamic team, we want to hear from you. We're looking for a strategic and technically skilled Tracking Expert & Data Analyst to build and lead our data and analytics capabilities. This pivotal role will focus on implementing advanced tracking solutions, creating insightful reports, and providing data-driven recommendations to optimise performance. If you're passionate about leveraging data … and processes to support business objectives. Technical Implementation Configure and manage GA4 properties for clients, ensuring accurate data collection and actionable insights. Implement advanced campaign tracking using tools like Google Tag Manager and custom data-layer setups. Build custom dashboards using Looker Studio, Power BI, Tableau and similar tools. Explore AI-driven solutions to enhance data collection, visualization, and … testing, and optimization efforts with detailed recommendations. Establish and maintain data governance practices to ensure data quality and security. Identify opportunities to integrate and streamline data using tools like Google BigQuery and Snowflake New Business Development Provide insights and data support for new business pitches and case study development. Collaborate with teams to analyse user behaviour and campaign performance More ❯
Product Owner We are seeking an experienced and hands-on Product Owner combines strategic oversight with technical understanding to ensure that digital tracking and analytics implementations align with business goals. About the role Working within the online team, as a Product Owner, you will be responsible for driving digital roadmaps to support our Digital Marketing team and their future … and Martech initiatives for the UK, International and the Total Platform Key responsibilities Define Tracking Strategy Align GTM implementation with business KPIs and digital marketing goals. Ensure tracking supports analytics, conversion optimization, and user behavior insights. Manage Tagging Requirements Gather and prioritize tagging needs from stakeholders (marketing, analytics, compliance). Translate business requirements into clear tagging specifications. Oversee … Continuously review tag performance and data quality. Recommend improvements to enhance tracking efficiency and business insights. Technical Skills Understanding of GTM Tags, triggers, variables, data layer, and debugging tools. Analytics Knowledge Familiarity with GoogleAnalytics (GA4), conversion tracking, and event-based data collection. Experience working with Facebook CAPI Project Management Agile methodologies, backlog prioritization, stakeholder communication. Privacy More ❯