2 of 2 Marketing Analytics Jobs in Leicester

Role and Responsibilities: Leading and finalising the Marketing Mix Modelling (MMM) framework Refining and taking ownership of an A/B testing framework, ensuring rigorous experiment design and causal inference methodology. Automating marketing analytics pipelines, especially around incremental measurement and experimentation. Collaborating cross-functionally to support campaign … ongoing projects in customer life cycle modelling and Lifetime Value (LTV) analysis. Contributing to strategic decision-making by translating data into actionable insights for marketing and leadership teams. Navigating the intricacies of working across third-party clients to ensure adaptability and broad marketing perspective. Requirements 4-5 years … of experience in data science, ideally in eCommerce or marketing analytics. Proven experience working with either Robyn or Meridian Strong skills in Python, SQL, and working with large-scale data (Databricks, PySpark). Proven experience with MMM, A/B testing, and causal inference. Comfortable with experimentation design, time More ❯

to hear from you. We're looking for a strategic and technically skilled Tracking Expert & Data Analyst to build and lead our data and analytics capabilities. This pivotal role will focus on implementing advanced tracking solutions, creating insightful reports, and providing data-driven recommendations to optimise performance. If you … You'll Do What You'll Do Leadership Lead cross-functional projects to uncover insights that drive strategic decisions and optimisation opportunities. Collaborate with marketing, development, design, project management, and account teams to align goals and data strategies. Define team roadmaps, goals, and processes to support business objectives. Technical … case study development. Collaborate with teams to analyse user behaviour and campaign performance for prospective clients. About you About you Advanced experience with Google Analytics 4 and Google Tag Manager. Proficiency in BI tools like Looker Studio and Power BI. Strong knowledge of dataLayer customisation for advanced tracking needs. More ❯