Senior Data Scientist
Leicester, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Harnham
DATA SCIENTIST 3-MONTH CONTRACT HYBRID WORKING (Office in Leicester - Flexible after one month) £480 OUTSIDE IR35 About the role This role focuses on marketing effectiveness and data science in the retail industry, with a strong emphasis on email campaign measurement, incremental value, and experimentation. The main responsibilities include … finalising the Marketing Mix Modelling (MMM) framework, completing the A/B testing framework, and automating marketing analytics processes. The ideal candidate will have experience in causal inference, MMM, and experimentation. We’re looking for a candidate with strong experience in marketing analytics to support … three key initiatives: Marketing Mix Modelling (MMM): This is the top priority. The foundational framework is around 70% complete, and we’re now looking to finalize the modelling. Familiarity with tools like Meta’s Robyn and Google’s Meridian is highly desirable. A/B Testing Framework: The framework More ❯
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