Marketing Data Scientist
leicester, midlands, united kingdom
Harnham
Role and Responsibilities: Leading and finalising the Marketing Mix Modelling (MMM) framework Refining and taking ownership of an A/B testing framework, ensuring rigorous experiment design and causal inference methodology. Automating marketing analytics pipelines, especially around incremental measurement and experimentation. Collaborating cross-functionally to support campaign … ongoing projects in customer life cycle modelling and Lifetime Value (LTV) analysis. Contributing to strategic decision-making by translating data into actionable insights for marketing and leadership teams. Navigating the intricacies of working across third-party clients to ensure adaptability and broad marketing perspective. Requirements 4-5 years … of experience in data science, ideally in eCommerce or marketing analytics. Proven experience working with either Robyn or Meridian Strong skills in Python, SQL, and working with large-scale data (Databricks, PySpark). Proven experience with MMM, A/B testing, and causal inference. Comfortable with experimentation design, time More ❯
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