1 of 1 E-Commerce Jobs in Lewes

Head of CRM

Location
Lewes, England, United Kingdom
tenure, and through which channel - and own the cross-sell and upsell targets that come with it. Own subscription proposition development in partnership with ecommerce, product and finance: tiers, benefits, frequency options, bundle construction and pricing architecture. Set the win-back strategy for lapsed subscribers and one-time purchasers … impact and payback with finance before anything is committed. Take the loyalty proposition from concept to launch, working across product, packaging, supply, customer service, ecommerce and brand, and own the ongoing measurement of whether it pays. Reduce the business's dependence on discount as a retention tool, replacing acquisition ...