Marketing Tech (Senior) Principal
- Location
- Greater London, England, United Kingdom
Architect and oversee the integration of marketing technologies, ensuring seamless data flow across paid marketing channels (SEM, Paid Social, Display, Affiliates etc), web & app analytics, CRM and personalization platforms. Partner with marketing, product, and engineering teams to define and implement scalable solutions that improve audience & value signals, attribution, and campaign … optimise our product feeds with rich & accurate data for paid & organic channels WHO YOU ARE Deep expertise in marketing technology platforms (e.g., CDPs, customer analytics tools, server-side tagging, customer engagement and automation platforms). Ideally worked in an e-commerce environment with an understanding of online consumer behavior. Strong ...