Senior Paid Search Manager (Contract)
London, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Wonderbly
Demand Gen and Microsoft Ads campaigns Manage and refine product feed optimisation for Google Merchant Center Leverage Smart Bidding, Audience Targeting, and AI-driven automation to scale efficiently Implement remarketing and customer segmentation strategies using first-party data Conduct A/B testing on ad copy, product images, and bidding strategies Monitor eCommerce KPIs (ROAS, AOV, CVR, CPA, CTR, LTV … Conversions Ability to analyse data, track attribution, and optimise for incremental revenue growth Solid understanding of attribution models and MMM tools e.g. Fospha Knowledge of first-party data strategies, remarketing lists and customer segmentation Strong understanding of privacy-first advertising (GA4, server-side tracking, GDPR, CCPA) Excellent skills in A/B testing ad creatives, landing pages, and bid strategies More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: