Technical CRM Automation Manager
loughborough, midlands, united kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Harnham
a hands-on Technical CRM Automation Manager role, responsible for building and optimising lifecycle campaigns across email, push, and in-app. You’ll lead CRM execution within Braze—owning API integrations, dynamic content logic, and data feeds—while working cross-functionally with analytics and commercial teams to deliver results against key engagement KPIs. Key Responsibilities: Build and maintain multi … channel CRM journeys using Braze Manage segmentation, Liquid logic, event-based triggers, and Connected Content Oversee technical platform elements including API integrations and data feed maintenance Analyse campaign performance and execute A/B testing for ongoing optimisation Work closely with stakeholders to align CRM with broader growth and retention goals Skills & Experience: Essential: Proven experience in CRM automation … or lifecycle marketing Advanced hands-on Braze expertise across email, push, and in-app Deep understanding of Liquid logic, modular templates, and journey logic Comfortable managing API connections and technical CRM integrations Analytical with a track record of improving performance through testing Desirable: Familiarity with CDPs and broader marketing technology stack Experience in loyalty, membership, or subscription-based business More ❯
Posted: