Product Owner
loughborough, midlands, united kingdom
UST
analytics, compliance). Translate business requirements into clear tagging specifications. Oversee Tag Governance Maintain a clean and organized GTM container. Ensure tags are properly documented, versioned, and compliant with privacy regulations. Coordinate with Developers & Analysts Work closely with technical teams to implement and test tags, triggers, and variables. … Validate data accuracy and troubleshoot issues using GTM’s Preview mode. Ensure Privacy Compliance Integrate consent management tools and ensure tags respect user privacy preferences (e.g., GDPR, CCPA). Monitor & Optimize Continuously review tag performance and data quality. Recommend improvements to enhance tracking efficiency and business insights. Technical Skills Understanding of GTM Tags, triggers, variables, data layer, and … debugging tools. Analytics Knowledge Familiarity with Google Analytics (GA4), conversion tracking, and event-based data collection. Experience working with Facebook CAPI Project Management Agile methodologies, backlog prioritization, stakeholder communication. Privacy & Compliance Awareness Understanding of data protection laws and consent frameworks. Communication & Collaboration Ability to bridge gaps between marketing, development, and analytics teams. More ❯
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