2 of 2 Marketing Automation Jobs in Merseyside

Projects (MarTech/CRM exp.) wanted on contract basis to take responsibility for the strategy, implementation, and management of my clients company's marketing technology stack, with a focus on CRM and projects to drive customer engagement and business goals. This includes overseeing CRM systems like Salesforce, managing marketing automation, ensuring data integration, leading project teams, and working with stakeholders across sales, marketing, and IT. Key responsibilities Strategy and Leadership: Define and execute the overall CRM and marketing technology strategy, aligning it with business objectives like customer personalization and lifecycle marketing. Lead and manage project ...

teams to ensure seamless project delivery. CRM Ownership & Enhancement Oversee the configuration, optimisation, and ongoing performance of Microsoft Dynamics 365 CE across Sales, Marketing, and Customer Insights functions. Support roadmap development and collaborate with global and offshore technical teams on enhancements. Manage incidents, releases, integrations, and data quality within … regional CRM environment. Process Improvement & Project Delivery Engage with Sales, Marketing, and Operations teams to understand challenges and propose scalable CRM solutions. Lead small to mid-size CRM projects from requirements through go-live. Promote best practice usage and support user adoption of CRM tools. Vendor & Stakeholder Management Coordinate ...