Senior Analyst — Customer (Beauty)
- Location
- Manchester, England, United Kingdom
that helps THG’s Beauty division understand and grow its customer base. Working across acquisition, retention, CRM, marketing and loyalty, you will build the analysis, models and insight that enable the business to make better decisions about how it acquires and retains customers. You are expected to work largely … Customer (Beauty) , you will: Customer Analytics Own analytical projects across the customer lifecycle — acquisition, retention, CRM, loyalty, marketing performance and personalisation Build customer segmentations, cohort analyses and behavioural models that the business can act on Analyse marketing channel performance — understanding what drives efficient acquisition Support development of the Beauty ...