with other departments, particularly acquisition. Your mission will be to enhance engagement, interest, and sales through tailored prospect lifecycle nurture campaigns aligned with our customer journeys. Responsibilities: Develop, articulate, and execute a CRM strategy to nurture prospects and increase conversion rates for new acquisition and retention. Lead the CRM … and successful campaign launches. Analyze and report on all CRM activities, focusing on targets that align with business goals. Develop strategies to enhance lifetime customer value (LCV) and support business growth. Manage all CRM channels, creating and activating effective campaign plans for target audiences. Support our omnichannel customer experience by working with business stakeholders, both internally and externally. Utilize CRM tools and data analytics to gain customer insights and enhance the customer journey. Stay updated on industry trends and best practices, continually seeking opportunities for innovation and improvement. Experience with CDPs like Segment and CRM more »
Manchester, North West, United Kingdom Hybrid / WFH Options
Forward Role
data manipulation and reporting and expertise in Excel to drive strategic decision-making. Responsibilities: Email Marketing: Develop and execute comprehensive CRM strategies to enhance customer relationships and drive revenue growth. Lead the planning, execution, and optimisation of email marketing campaigns, including segmentation, personalization, and A/B testing. Data … campaign performance and drive continuous improvement. Use advanced Excel skills to manipulate data sets and generate comprehensive reports, reporting to stakeholders across the business. Customer insights: Design and execute surveys to gather customer feedback and insights. Analyse survey data and summarise key findings to share with stakeholders across more »
Skelmersdale, Lancashire, North West, United Kingdom Hybrid / WFH Options
Forward Role
s functions, the company now operate efficiently and are hugely successful across UK, Ireland and Europe. There is now a huge focus on the customer, and massive investment in to the ongoing digital transformation to become an ecommerce led, customer focused business. The Digital & Customer Insights function … the journey, increase conversion, and enhance the user experience. Role & Responsibilities: Utilising data from a variety of sources and tools to analyses and deliver insight and understand trends to do with web traffic, user behaviours Work in collaboration with Data Scientists and Customer Analysts to provide a hollisitci … view of product and customer insights Support E-commerce team with A/B test analysis and driving the CRO roapmap Conduct user research to support data analysis and feed insights into the UX teams to support a new website build Integration of customer satisfaction surveys Managing improvements more »
