Customer Insight Job Trends in the North West

Customer Insight
England > North West

The table below provides summary statistics and salary benchmarking for jobs advertised in the North West requiring Customer Insight skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 178 198 191
Rank change year-on-year +20 -7 +89
Permanent jobs citing Customer Insight 8 7 12
As % of all permanent jobs in the North West 0.13% 0.14% 0.27%
As % of the Processes & Methodologies category 0.15% 0.15% 0.31%
Number of salaries quoted 2 2 8
10th Percentile £68,250 £33,150 -
25th Percentile £71,250 £36,375 £30,125
Median annual salary (50th Percentile) £80,000 £43,500 £33,000
Median % change year-on-year +83.91% +31.82% -41.50%
75th Percentile £86,250 £51,375 £34,000
90th Percentile £87,750 £55,050 -
England median annual salary £48,750 £62,500 £57,250
% change year-on-year -22.00% +9.17% -4.58%

All Process & Methodology Skills
North West

Customer Insight falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

Permanent vacancies with a requirement for process or methodology skills 5,173 4,612 3,922
As % of all permanent jobs advertised in the North West 81.20% 91.25% 87.58%
Number of salaries quoted 2,546 2,263 3,047
10th Percentile £28,250 £32,114 £30,000
25th Percentile £35,000 £40,000 £40,000
Median annual salary (50th Percentile) £50,000 £52,084 £52,500
Median % change year-on-year -4.00% -0.79% -4.55%
75th Percentile £65,000 £66,445 £68,750
90th Percentile £81,250 £80,000 £82,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Customer Insight
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings citing Customer Insight relative to all permanent IT jobs advertised in the North West.

Customer Insight job vacancy trend in the North West

Customer Insight
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing Customer Insight.

Salary distribution trend for jobs in the North West citing Customer Insight

Customer Insight
Salary Histogram in the North West

Salary distribution for jobs citing Customer Insight in the North West over the 6 months to 14 January 2026.

Salary histogram for Customer Insight in the North West

Customer Insight
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Insight within the North West region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester +25 4 £87,500 - 8
Merseyside - 4 £72,500 - 1
Customer Insight
England

Customer Insight
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 1 (12.50%) Confluence
Applications
1 2 (25.00%) Microsoft Excel
Cloud Services
1 3 (37.50%) Power Platform
2 2 (25.00%) Azure
2 2 (25.00%) Azure Data Factory
2 2 (25.00%) Azure Synapse Analytics
3 1 (12.50%) SaaS
Database & Business Intelligence
1 3 (37.50%) Power BI
2 2 (25.00%) Azure SQL Database
2 2 (25.00%) SQL Server
2 2 (25.00%) SQL Server Reporting Services
Development Applications
1 1 (12.50%) JIRA
General
1 8 (100.00%) Analytical Skills
2 7 (87.50%) Finance
3 6 (75.00%) Presentation Skills
3 6 (75.00%) Social Skills
4 4 (50.00%) Public Sector
5 1 (12.50%) Marketing
Job Titles
1 4 (50.00%) Architect
1 4 (50.00%) Solutions Architect
2 2 (25.00%) Business Manager
2 2 (25.00%) Insight Manager
3 1 (12.50%) Analyst
3 1 (12.50%) Data Analyst
3 1 (12.50%) Product Owner
3 1 (12.50%) Senior
3 1 (12.50%) Senior Analyst
3 1 (12.50%) Senior Data Analyst
Miscellaneous
1 4 (50.00%) Self-Motivation
1 4 (50.00%) Virtual Team
2 2 (25.00%) Analytical Mindset
3 1 (12.50%) Cybercrime
3 1 (12.50%) Product Ownership
Processes & Methodologies
1 7 (87.50%) Analytics
1 7 (87.50%) Decision-Making
2 6 (75.00%) AI
2 6 (75.00%) Continuous Improvement
2 6 (75.00%) Problem-Solving
3 5 (62.50%) B2B
4 4 (50.00%) Business Development
4 4 (50.00%) Creative Problem-Solving
4 4 (50.00%) Customer Experience
4 4 (50.00%) Due Diligence
4 4 (50.00%) Financial Modelling
4 4 (50.00%) Project Management
4 4 (50.00%) Strategic Thinking
4 4 (50.00%) Technical Architecture
5 3 (37.50%) Business Intelligence
5 3 (37.50%) Visualisation
6 2 (25.00%) Data Analysis
6 2 (25.00%) Data Modelling
6 2 (25.00%) Six Sigma
6 2 (25.00%) WFM
Programming Languages
1 3 (37.50%) SQL
2 2 (25.00%) Data Analysis Expressions
3 1 (12.50%) Python
3 1 (12.50%) R
Qualifications
1 2 (25.00%) Six Sigma Green Belt
Quality Assurance & Compliance
1 2 (25.00%) Actionable Recommendations