1 of 1 Customer Segmentation Jobs in the North West

insights, and opportunities for optimising marketing strategies at a campaign level across mainly digital performance channels for all GEOs. Using a combination of tools (customer database, MMPs i.e Appsflyer, Google Analytics, other marketing platforms, etc.) to analyse customer journeys both through the marketing acquisition and retention funnel allowing … better customer segmentation/personalisation, enhanced profitability and future targeting of lookalikes at scale ideally Managing relationships with multiple internal stakeholders based all over the world. Clean, transform, and prepare data for analysis to support the above Identify opportunities for process improvement or increased automation and efficiency through ...