2 of 2 Customer Segmentation Jobs in Merseyside

to gather requirements for data improvements, and deliver self-service reporting to reduce manual inputs and errors, and drive greater visibility of the data and trends. Main Responsibilities Set customer segmentation, analyze and report on customer behaviors and provide an understanding of customer acquisition, retention, and lifetime value to help form strategic sales, marketing, channel, and … plans. Build reporting and set relevant KPIs to the appropriate business areas for Commercial Finance. Work closely with Marketing and Digital Marketing to produce reporting to give visibility of customer trends across their lifecycle and across all customer touchpoints, to show positive and negative trends of acquisition and retention of customers, and to analyze marketing effectiveness. Own the … customer, using insights to form customer profiles to aid internal departments plan their strategy and activity. Gather retailer and customer insights to inform marketing promotional and strategic opportunities with retailers. Proactively have frequent contact with stakeholders to provide actionable insight around marketing channels, customer and business performance, and market trends along with response to ad hoc More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯