Darwen, Lancashire, United Kingdom Hybrid / WFH Options
Capita
using Contentsquare, Google Analytics and user research) to identify areas for optimisation. Work closely with internal and external stakeholders to ideate and prioritise web experiments Build experiments via the Optimizely Web Experimentation tool and analyse their performance. Proactively review and optimise the experimentation process Ideate, create and assist in implementing A/B tests on the TV Licensing website (using … the Optimizely Experimentation tool). Conduct quantitative and qualitative research to identify conversion rate issues & opportunities. Document A/B testing opportunities for key website elements such as landing pages, CTAs, and key funnels to enhance user engagement and conversion rates. Work with Senior Product Owners to analyse, review & present back test outcomes, as well as proactively presenting actionable insights … prioritise competing workload across the team and wider business Basic understanding of front-end web languages to assist in understanding the practicalities of experiment design (Desirable) Experience with the Optimizely platform (Desirable) Experience with Google Analytics (Desirable) Experience with Content Square Analytics platform What's in it for you? Competitive annual salary dependant on experience. 23 days' holiday (rising to More ❯
