1 to 2 of 2 Customer Segmentation Jobs in the North of England

closely with multi-stakeholders across the organisation and deliver on Data insights + CRM projects that will drive loyalty and spend from the existing customer base. Key Areas:- * Marketing Data Insights * Lifecycle Marketing * Rewards Programme * Strong data-driven, cross-channel experience * Experience in a brand/ecommerce environment B2B … B2C Job Responsibilities * Reviewing the customer loyalty scheme and update it to drive demonstrable value to the business and all customer segments * Working with the loyalty and CRM partner you will manage customer journeys to create, maintain and grow customer database * management and ongoing reporting and … optimisation of key lifecycle journeys, include onboarding and lapsing journeys as well as upsell, cross sell and reordering * Customer segmentation – Leading the communications strategy * Promotional Strategy – Managing our mix of site-wide sales * Customer Rewards Programme & Marketing lifecycles * Working collaboratively with stakeholders, both internally and externally, to more »

of campaigns aimed at list growth, acquisition, retention, engagement and conversion as well as building, testing and deploying monthly campaigns. You will create targeted customer segments using a blend of data points to ensure the right messages meet the correct audiences. Analysis and reporting will also play a regular … role Demonstrated ability to deliver effective CRM strategies A good understanding of CRM platforms Highly creative with a keen eye for detail Experience in customer segmentation Data driven & analytically minded Excellent written and verbal communication skills Confident to speak with clients and report findings to internal teams Excellent more »