Digital Analyst
- Hiring Organisation
- Oscar
- Location
- Belfast, UK
- Employment Type
- Full-time
churn, LTV) across web and marketing channels. Build dashboards and reports in Power BI to track campaigns, user journeys and platform performance. Use behavioural analytics tools (GA4, Hotjar, Heap) to identify optimisation opportunities. Design, execute and evaluate A/B tests and other controlled experiments; apply statistical methods … marketing or product analytics. Strong SQL skills; experience with GA4, Power BI and CRM/marketing platforms (HubSpot, Salesforce). Hands-on experience with behavioural analytics tools (Hotjar, Heap, Mixpanel, Amplitude). Experience with tagging, tracking and web analytics implementation. Strong understanding of A/B testing ...