Head of SEO
Nuneaton, Warwickshire, England, United Kingdom
Holland & Barrett International Limited
With over £884 million in annual revenue and a 35% share of the UK's online wellness market, we're outpacing the sector's growth and expanding fast. From AI-powered recommendations to mobile-first wellness journeys, we're not just keeping up - we're setting the pace. Now we need someone who can do the same for search. The … international, technical, content, authority - across traditional search engines and emerging answer platforms. Optimising for prompts, not just keywords. Structuring content and data to surface in LLMs, answer engines and AI-powered search experiences. Tracking brand visibility across platforms. Google, ChatGPT, Perplexity, Gemini - wherever customers are searching, we need to show up. Driving technical SEO. Site speed, crawlability, schema, canonicalisation, Core … Web Vitals - working closely with Product & Engineering. Using AI and LLMs. Automating metadata, internal linking, content classification and structured data - without sacrificing quality. Building forecasting models. Predicting traffic, revenue and ROI - and using that to secure investment. Defining content strategy for AEO. Creating formats LLMs prefer - listicles, comparisons, structured Q&A - and aligning with Health Hub and commercial priorities. Expanding More ❯
Employment Type: Full-Time
Salary: Competitive salary
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