Business Intelligence Analyst
- Hiring Organisation
- VMA Group
- Location
- Oxfordshire, England, United Kingdom
helping teams across Marketing, Sales, Customer Services and Commercial Strategy make better, evidence-based decisions. The role will cover reporting, customer analytics, forecasting and predictive modelling, with exposure to increasingly automated and AI-enabled analytics. Hybrid working – 3 days in Oxfordshire office, 2 from home Key Responsibilities Develop … behaviour, demographics, competitor activity and market trends. Help develop and maintain commercial intelligence datasets and improve the quality and accessibility of commercial data. Support predictive modelling across acquisition, churn, upgrades, customer lifetime value, marketing performance and forecasting. Analyse pricing trials, marketing campaigns, proposition launches and other commercial experiments ...