Marketing and Sales Automation Manager
- Hiring Organisation
- Reed
- Location
- Poole, Dorset, England, United Kingdom
- Employment Type
- Full-Time
- Salary
- £45,000 per annum
delivering meaningful reporting to stakeholders. You'll work closely with both marketing and sales teams, ensuring processes are efficient, data is accurate, and campaign performance is continuously improved. Key Responsibilities Marketing Automation & Campaign Management Manage and optimise marketing automation platforms, workflows and lead nurturing programmes. Build, launch … campaigns. Develop customer journeys designed to improve engagement, lead conversion and retention. Implement and maintain lead scoring models and segmentation strategies. Ensure CRM and campaign data is captured accurately and maintained to a high standard. Drive continuous improvement of lead generation and nurturing activities. Sales Automation & Revenue Operations Support ...