Lead Solution Architect (Advanced CRM & Customer Data)
- Location
- Reading, England, United Kingdom
strategies aligned to business objectives Establishing solution patterns, integration standards and architectural guardrails across the customer technology ecosystem Designing scalable solutions supporting customer identity, consent management and unified customer profiles Collaborating with Digital, Marketing, Data, Engineering and Security teams to deliver seamless customer experiences Driving API-first, event … customer-focused technology solutions Strong experience across CRM, Customer Data Platforms (CDP), marketing technology and digital customer engagement ecosystems Deep understanding of customer identity, consent management, customer data and personalisation architectures Experience integrating CRM and customer data platforms with digital channels, enterprise applications and data platforms Strong knowledge ...