VodafoneThree - Acquisition Marketing Manager
- Location
- Reading, England, United Kingdom
prospects throughout the buying journey. You will use customer insights and data to develop targeted audience strategies, continually testing and optimising messaging, content, channel performance and campaign activity to maximise engagement and results. You will use marketing technology platforms including Eloqua, Marketo and Salesforce to deliver and optimise acquisition … campaigns, ensuring marketing requirements are reflected in the Martech roadmap while supporting lead scoring, attribution and prospect lifecycle management. You will own reporting and performance analysis across nurture activity, using Salesforce dashboards and campaign insights to track engagement, pipeline performance and conversion. You will manage the nurture ...