PPC Manager
paisley, central scotland, united kingdom
Hybrid / WFH Options
Hybrid / WFH Options
MAC Recruit Group Ltd
paid media strategy alongside the leadership team. This position will be instrumental in driving traffic, generating leads, and maximizing ROI. The successful PPC Manager will bring extensive expertise in Google Ads, Microsoft Ads, and other paid platforms, with a history of executing high-impact campaigns on both local and global levels. Responsibilities: Lead and develop PPC strategy: Oversee and … drive the performance of the PPC function, ensuring alignment with broader business objectives. Campaign management: Create, manage, and optimize campaigns across Google Ads and Microsoft Ads platforms, focusing on targeted traffic and conversions. Keyword research & ad copywriting: Craft and refine compelling ad content and identify high-value keywords to enhance campaign effectiveness. Data analysis: Monitor and analyze campaign performance … through platforms such as Google Analytics, implementing data-driven adjustments to improve ROI and maintain CPA targets. Cross-functional collaboration: Partner with the broader marketing team to align paid media efforts with overall marketing goals and business growth objectives. Industry trend awareness: Stay current with the latest industry trends, particularly in Google and Microsoft PPC advertising, to More ❯
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