1 of 1 Remote Marketing Jobs in Salford

Location: Manchester (hybrid working) Role Overview Markerstudy Group are looking for an experienced Data Analytics Lead to help drive strategic use of data to support both Insurer Relations and Marketing teams. Sitting within the Analytics & Enrichment team, you will lead a team of analysts to deliver customer insight, selection models and performance analytics that inform decisions across our insurance brands. … problems: Apply creative approaches to tackle challenges and unlock insights. Manage and coach analysts: Lead by example, fostering a culture of curiosity, collaboration, and continuous improvement. Own and optimise marketing selection models: Ensure models and processes are continuously refined for maximum effectiveness. Champion data quality and governance: Uphold high standards of data integrity, compliance, and governance across all analytical initiatives. … and version control tools (e.g. Git). Experience deploying and maintaining of ML models in production environments. Exposure to A/B testing and campaign optimisation techniques. Knowledge of marketing mix modelling and marketing performance metrics. More ❯