2 of 2 Content Strategy Jobs in Scotland

services in digital outcomes across BUK, including product ownership of capabilities and journeys, owning business architecture and outcomes. Driving key outcomes such as developing and implementing a comprehensive digital content strategy to enhance customer engagement and conversion rates, managing content SLAs, and improving efficiency. Overseeing the management and optimization of digital content across app and web … platforms, ensuring consistency and alignment with brand guidelines; staying updated with industry trends and best practices in digital content and conversion optimization to foster innovation and continuous improvement. Leading the optimization strategy across app and web, including A/B testing capabilities and tagging across digital platforms. Serving as the relationship lead for Customer Experience, collaborating with cross … functional teams including marketing, product, and technology to ensure content initiatives support overall business goals. Purpose of the role To manage and drive the innovation strategy to meet customer needs, ensuring the bank's long-term success and competitive edge. Accountabilities Executing market research to understand customer needs, pain points, and emerging trends, supporting profitability analysis, market sizing More ❯

reports in multiple formats Essentials Minimum 2 years' experience in SEO or closely related digital marketing role 2 yrs SEO/digital agency experience Keyword research On-page optimisation Content strategy & creation Google Search Console & GA4 SEMRush, Screaming Frog & other SEO tools More ❯