Marketing Data & Insights Analyst
Edinburgh, Scotland, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Parsley Box
support healthy ageing and make Parsley Box the brand of choice for this demographic and our online presence is core to helping us achieve this. Role Overview As the Marketing Data & Insights Analyst, you will unlock growth opportunities by transforming data into actionable insight. With a blend of technical BI expertise, SQL proficiency, and a strong grasp of … digital marketing performance, you’ll lead the development of dashboards, optimise campaign effectiveness, and inform strategic decisions across the business. From web and SEO analytics to channel attribution and customer journeys, your insights will directly impact how we attract, convert, and retain customers. The role is based in Edinburgh, with hybrid working available (minimum of 3 days in the … Coordinate technical SEO improvements with the in-house tech team Analyse user behaviour on-site to recommend enhancements to site architecture, navigation, landing pages, and UX to improve conversions Marketing Channel Analysis Analyse performance across traditional and digital channels, including TV, press, paid search, social media, email, SEO, and affiliate channels Run A/B and multivariate tests to More ❯
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