Head of Demand Generation
Sheffield, Yorkshire, United Kingdom
Tes
high-impact, commercially mindedHead of Demand Generationto architect and scale a predictable revenue engine across both new customer acquisition and base expansion. This is amission-critical rolein our growth strategy-accountable formarketing-sourced and influenced pipeline, and a key partner to Sales in driving ARR. Reporting directly to the CMO, this role leads the global Demand Generation function and … works cross-functionally with Sales, Brand, Digital, Product Marketing, and Creative to align strategy, activate campaigns, and deliver measurable results. You will be responsible for building and executing integrated, data-driven demand programs that contribute meaningfully to pipeline and revenue growth. Key Responsibilities: Own marketing's contribution to revenue and pipeline targets (sourced and influenced), with clear accountability for … funnel-from awareness through to sales-qualified leads Analyse funnel diagnostics to identify drop-off points, accelerate velocity, and reduce friction in the buyer journey Implement targeted programs and content strategies to improve lead flow and sales readiness Lead Quality & Sales Readiness Define and refine MQL criteria and lead scoring frameworks in close collaboration with Sales Drive continuous improvements More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: