CRM Manager
- Location
- Telford, England, United Kingdom
Prioritise initiatives based on commercial impact, customer value and available resource. Develop scalable CRM processes and ways of working across the business. CRM Platform Management Own and develop the existing CRM platform, working with technical teams on future platform improvements or migration where required. Build and optimise CRM workflows … frameworks. Develop opportunities for cross-selling and upselling across the wider brand portfolio. Use customer insight to support relevant product recommendations and personalised communications. Channel Management Own CRM activity across email and SMS, while exploring opportunities across emerging channels such as WhatsApp and chat. Develop channel best ...