Retail Media Analyst
- Hiring Organisation
- Sanderson
- Location
- London, South East England, United Kingdom
- Employment Type
- Full-Time
- Salary
- £500.00 - £550.00 per day
audience profiling Customer targeting and segmentation You'll work across a broad mix of onsite and offsite media channels, helping stakeholders understand what drives performance and where investment delivers the greatest return. Key Responsibilities Evaluate the effectiveness of retail media and marketing campaigns across multiple channels Measure incremental impact … business metrics, including revenue and customer performance Develop and refine measurement frameworks, methodologies and KPIs Analyse customer, behavioural and transactional datasets to identify opportunities and trends Create actionable insights and recommendations for business stakeholders Support audience strategy through customer profiling and segmentation analysis Partner with commercial and marketing ...