planning and communication abilities - Experience using CMS platforms such as WordPress, Joomla, Drupal, Umbraco, Shopify, etc. - Experience using SEO tools such as SE Ranking, Majestic SEO, Screaming Frog, HotJar, VWO, etc. - Experience using Google products: Analytics (GA4), Search Console, Tag Manager, Looker Studio, Business Profiles, Google Ads. The ideal candidate will have a good understanding of the above areas and More ❯
South East London, London, United Kingdom Hybrid / WFH Options
iQ Student Accommodation Astor House
can dive deep into data and find meaningful insights. Key Responsibilities: As our Digital and Web Marketing Analyst, you'll be the go-to expert for digital campaign analysis, website performance, and conversion rate optimisation. You'll lead on: Mining and structuring large datasets across all digital channels Owning and evolving our tagging, tracking, and attribution frameworks Driving CRO … teams to build powerful dashboards and performance reports Influencing stakeholders with strategic thinking and data storytelling Key Realtionships: IT and Revenue Management teams Our Systems and BI teams External website … and analytics agency partners Skills and Experience: Deep knowledge of GA4, GTM (Web & Server-Side), and mobile analytics tools Experience with A/B and multivariate testing platforms (e.g. VWO) A strong grasp of cookieless attribution, incrementality testing, and MMM Familiarity with conversion APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API) Confidence in working with first-party data, event More ❯
