Lifecycle Marketing Manager
- Hiring Organisation
- Kolsquare | B CorpTM
- Location
- Cardiff, UK
- Employment Type
- Full-time
guide our audiences through each stage of the funnel, from first touch to conversion and retention. You will own the global email strategy and performance, designing high-performing journeys that drive engagement, conversion, and measurable pipeline impact. Your goal is to ensure that every message contributes to a consistent … with local variations when relevant. Partner with the Growth Manager on segmentation, scoring, and trigger logic to ensure precise targeting and efficient routing. 3 - Performance Analys & Optimization Track program metrics (open rates, clicks, conversions, and pipeline contributions) and provide actionable insights. Run A/B tests on subject lines ...