Marketing Automation Lead
- Hiring Organisation
- South West Water
- Location
- Exeter, Devon, South West, United Kingdom
- Employment Type
- Permanent
- Salary
- £45,000
make a splash? Join our team today. Marketing Automation Lead We're looking for an experienced Marketing Automation Lead to create, develop and optimise automated customer communications that improve customer experience and drive digital adoption. You'll take end-to-end ownership of Salesforce Marketing Cloud campaigns, delivering personalised … Analyse campaign performance and identify opportunities for continuous optimisation. Partner with Digital and wider business stakeholders to deliver customer-focused communications. Support audience segmentation, testing and conversion rate optimisation activity. Drive digital adoption, including MyAccount and eBilling growth. Deliver accurate reporting through tools including Power BI and Looker Studio. ...