2 of 2 Customer Segmentation Jobs in the South West

more than 80 employees and having doubled in size over the last three years, they're continuing to invest in both their products and customer experience. As part of that growth, they're now looking to introduce a brand new Customer Marketing Manager position, offering the opportunity … shape customer engagement from the ground up whilst reporting directly into the Chief Marketing Officer. The Role Reporting directly to the Chief Marketing Officer, you'll take ownership of customer marketing across the full customer lifecycle, helping customers get the very best from the company's products ...

ideas and insight are valued. The Role You will sit within the Digital and Growth function, acting as the dedicated Marketing Analyst supporting CRM, customer growth and wider marketing optimisation. Key responsibilities include: Analysing CRM performance across email, SMS and direct mail campaigns Supporting customer acquisition and paid … media performance analysis Building and refining customer segments and audience strategies Identifying opportunities to improve retention, frequency and customer lifetime value Designing, running and evaluating experiments and testing frameworks Supporting incrementality and attribution analysis Optimising customer lifecycle and welcome journey programmes Partnering with marketing stakeholders to turn ...