1 of 1 Remote Customer Segmentation Jobs in South Yorkshire

facing business is seeking a CRM Lead/CRM Manager to join their high-growth team. Backed by a strong digital-first approach and a mission to elevate the customer journey, this role offers the opportunity to own and execute CRM strategy across both B2B and B2C functions. The Role As CRM Lead, you will take end-to-end … ownership of campaign strategy and execution, using data-led insights to drive engagement, retention, and customer value. Reporting into the Head of Growth, this role blends hands-on CRM execution with strategic development and stakeholder collaboration. Key Responsibilities Strategy & Ownership Own the end-to-end CRM strategy for B2B and B2C audiences Develop lifecycle marketing campaigns to improve engagement … and loyalty Test new ideas to gamify customer experience and drive retention Campaign Execution Execute automated and campaigns across multiple channels (email, push, in-app) Use CRM tools (e.g., Braze preferred, but not essential) to build, launch, and analyse campaigns Create and manage customer journeys, trigger flows, and personalisation logic Analytics & Optimisation Monitor and report on CRM performance More ❯