2 of 2 Marketing Automation Jobs in Staffordshire

The Head of Product Marketing plays a dual role as both a leader and a hands-on contributor, overseeing demand generation and product marketing efforts. This position is responsible for shaping the company's market differentiation, positioning, and sales strategies across specific industries and regions. To succeed, you … competitive landscapes, and the company's product offerings. In collaboration with internal teams and direct customer interactions, you will design and execute a product marketing strategy that delivers compelling, customer-focused content highlighting the company's solutions and advantages. Additionally, you will lead demand generation initiatives, managing trade shows … digital campaigns, and various inbound and outbound marketing efforts to drive engagement and growth. Requirements Bachelor's degree in marketing, business administration, engineering, or a related field. Significant experience in related marketing roles, with demonstrated success and leadership in driving demand generation and revenue growth in software More ❯

to ambiguity, able to structure complex problems and outline solutions in a simple way. Consistently apply strategic thinking and frameworks to move client's marketing forward. Drive connected media thinking across brand and performance, paid media and owned/earned media as well as paid media with retail media … well as retail channels thinking through budget allocation and tactics that resonate through brilliant rationale and storytelling. Commercially aware Understanding of ad tech and marketing automation systems, activation platforms (walled gardens) and ability to talk independently about opportunities in client meetings and with team Experience briefing a team … of specialists and the ability to bridge planning and execution. Can clearly, simply, and convincingly articulate the role digital channels play in marketing, contextualize the value of digital for overall client business goals A strong digital practitioner, with experience from a media agency or digital specialist agency. A self More ❯