Content Marketing Lead
Brighton, Sussex, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
BrightLocal Ltd
team members whom you'll lead, mentor, drive creativity, performance and strategic execution. You'll also work closely with digital, product marketing, demand gen, sales, and brand & communications to ensure content supports the entire customer journey - from acquisition to retention - helping BrightLocal achieve its growth ambitions. Key responsibilities: Content … with educational and transactional-specific search intent, demand generation, and conversion goals. Develop content for lead generation and nurturing across the marketing funnel. Develop sales enablement content (e.g., case studies) to support sales & customer success. Develop customer education content, including BrightLocal Academy, Help Centre, and product guides. … generation. Deep understanding of how content integrates with digital marketing, including paid media, marketing automation, CRO, and personalisation. Ability to create content that supports sales enablement & customer success. Proven experience building, managing and motivating a high-performing content team. Expertise in AI-powered content creation and optimisation. Strong More ❯
Employment Type: Permanent
Salary: GBP Annual
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