Performance Lead
- Location
- Greater London, England, United Kingdom
developing quality frameworks and governance that ensure campaigns are built, optimised and measured consistently across European markets. Help shape the approach to automation and AI within performance activation, identifying where new technology can improve bidding, audience management, workflows and overall effectiveness. Work collaboratively across the wider account, partnering with Brand … actionable recommendations. Experience establishing activation standards, best practice and governance across channels and markets. An informed understanding of the opportunities presented by automation and AI in digital activation, with the ability to assess where technology can genuinely improve performance and ways of working. Proven ability to influence, advise and build ...