Digital & Performance Measurement Consultantt
- Location
- Greater London, England, United Kingdom
designs, measurement plans and prioritised delivery backlogs. Analyse web, app and marketing data to establish baselines, diagnose performance drivers, identify journey friction and produce actionable recommendations. Design and support reporting and visualisation solutions for executive, operational and specialist audiences using analytics and BI platforms. Develop measurement approaches for customer … data layers, event taxonomies and implementation QA. Experience using BI and visualisation tools such as Power BI, Tableau or Looker Studio to create clear, actionable performance reporting. Strong analytical capability, including funnel, cohort, segmentation, journey, campaign and root-cause analysis; working knowledge of SQL is highly desirable. Understanding ...