Retail Media Data Analyst
- Hiring Organisation
- Harnham - Data & Analytics Recruitment
- Location
- Southampton, Hampshire, United Kingdom
- Employment Type
- Full-Time
- Salary
- £40,000 - £50,000 per annum
Analyst, you will support the measurement, optimisation, and growth of retail media and CRM activity through advanced analytics and customer insight. Responsibilities include: Deliver analysis across retail media, CRM, and loyalty programmes, focusing on customer behaviour, audience performance, and commercial outcomes. Measure campaign effectiveness using incrementality, uplift … contribution to sales, margin, and customer engagement. Design, build, and evaluate customer audiences and segments to support marketing activation and targeting strategies. Produce post-campaign analysis and performance reviews, turning findings into clear recommendations. Develop and monitor customer health metrics including acquisition, engagement, retention, frequency, churn, and customer ...