Senior Manager, Consumer Data Products
- Location
- Greater London, England, United Kingdom
shape it together! British American Tobacco United Kingdom has an exciting opportunity for a Senior Manager, Consumer Data Products in London The Global Product Owner, Consumer Data Products is accountable for defining, prioritising and delivering consumer data products that enable the organisation to better understand, activate, personalise and measure … consumer engagement across markets and channels. The role owns the product vision, roadmap, backlog, value proposition and adoption of consumer data products across CRM, CDP, loyalty, D2C, paid media, social media, advocacy, web/app engagement, consumer identity, segmentation and consumer activation use cases. The Global Product Owner ...