Head of Marketing Analytics
- Hiring Organisation
- Harnham - Data & Analytics Recruitment
- Location
- London, South East, England, United Kingdom
- Employment Type
- Contractor
- Contract Rate
- £650 - £750 per day
hands-on capacity, you'll rebuild and enhance existing measurement frameworks, ensuring they deliver greater commercial value. You'll partner closely with Marketing, Finance, Commercial, and external partners to understand the full capability of the marketing measurement ecosystem and develop compelling business cases for future investment. Key responsibilities include: Lead … strategy covering MMM, incrementality, attribution, experimentation, and forecasting. Build business cases that demonstrate the commercial impact of increased marketing investment and present recommendations to Finance and senior global stakeholders. Partner with media, performance marketing, commercial, and marketplace teams to optimise channel investment and marketing performance. Use SQL to build robust ...