Head of Marketing Analytics (Contract)
- Hiring Organisation
- Harnham - Data & Analytics Recruitment
- Location
- London, South East, England, United Kingdom
- Employment Type
- Contractor
- Contract Rate
- £650 - £700 per day
modelling and effectiveness measurement. Own the design, implementation and refinement of MMM approaches that quantify the impact of media and other growth drivers. Use SQL to build and maintain datasets and pipelines that support modelling, reporting and insight. Translate analytical outputs into clear recommendations for senior marketing, commercial and finance … leading marketing analytics or marketing science initiatives in complex environments. Deep practical expertise in marketing mix modelling, including building, running and interpreting MMM. Confident SQL skills with the ability to extract, manipulate and validate large datasets. Experience working with media data across brand and performance channels to inform strategy. Background ...