Head of Performance Marketing & Analytics
- Hiring Organisation
- Central Employment Agency (North East) Limited
- Location
- Newcastle Upon Tyne, Tyne and Wear, North East, United Kingdom
- Employment Type
- Permanent
- Salary
- £60,000
have a new, exciting and industry leading opportunity for a Head of Performance Marketing & Analytics. This role is responsible for turning data, AI, and automation into clear commercial advantage - improving efficiency, effectiveness, and results across channels. You will not run campaigns. You will shape how decisions are made, using … agency-wide experimentation roadmap • Design structured tests with clear hypotheses, success criteria and learning outcomes • Introduce advanced testing methodologies (e.g. multi-armed bandits, automation-led testing) • Ensure learnings are embedded back into channel strategies, not left as theory Cross-Channel Enablement & Influence • Act as a strategic partner ...