Email Marketing Manager - Adobe Campaign - 12 month FTC
North West London, London, United Kingdom
Saga Group Limited
Manager to lead the end-to-end delivery of data-driven, automated email campaigns across our Saga Money portfolio. This role is perfect for someone who blends experience in campaign planning and optimisation (CRM) with hands-on experience using Adobe Campaign, and other Adobe modules to create and deliver effective data driven, trigger based, automated CRM … design and delivery of e-mail campaigns for Saga Money (to introduce Saga Money solutions to existing and prospective Saga customers): Develop, delivery, and manage email marketing campaigns using Adobe Campaign, ensuring campaigns are automated, optimised, and data-driven. Build trigger-based email journeys and customer lifecycle workflows, integrating data points for timely and effective communications including nurture … and nudge communications, journey abandonment journeys, and more. Work closely with the Marketing Acquisition Lead to design and execute CRM and retention strategies. Ensure end-to-end campaign execution from creative concepts, briefing, audience selection and creative build to deployment and performance tracking with Adobe campaign/analytics. The ability to build sophisticated workflows in Adobe More ❯
Employment Type: Permanent
Salary: £45,000
Posted: