1 of 1 Remote Google Analytics Jobs in West Malling

various digital channels. Delivery of core PPC activities will be outsourced to a specialist agency, but this role will require a strong understanding of PPC, ideally through maintaining the Google Ads Search (GAS) qualification as a minimum (ideally holding others). The Group Paid Media Manager will work closely with the Group Creative and Content Manager to ensure content …/affiliate marketing). Accountabilities: Planning and Co-ordination Responsible for developing, executing and optimising paid media programmes such as search, programmatic, native advertising, and paid social campaigns including Google, Facebook and LinkedIn, both in collaboration with external agencies but also on a direct, hands-on basis where required. Build campaign strategy aligned with marketing objectives that span between … for improvement. Measure and analyse the effectiveness and ROI of all PPC activities, in collaboration with the Group Marketing Optimisation Manager and Data and Insights Team. Leverage insights from analytics platform to make changes to paid search campaigns. Generate Weekly and Monthly reporting for the leadership team and develop actionable insights using performance data pulled from Google Analytics More ❯