Digital Marketing Manager - Remote
West Midlands, England, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Inizio
the development of multimedia content to create SEO-optimised resources that attract and convert education professionals Technical SEO: Optimise site architecture, page speed and technical elements to improve search performance and user experience Conversion rate optimisation and user journey Website journey development: Analyse and optimise the complete user journey from awareness to conversion, with specific focus on education sector … budgets efficiently, shifting spend toward highest-performing channels and campaigns Retargeting and nurturing: Create comprehensive retargeting strategies to convert engaged prospects through the longer education sales cycle Analytics and performance management Attribution and measurement: Develop and manage attribution models using Salesforce and Pardot to understand the complete customer journey from first touch to conversion Performance reporting: Create … and reports showing the impact of organic and paid efforts on lead generation and revenue Testing and optimisation: Implement systematic A/B testing across channels to continuously improve performance ROI analysis: Provide clear analysis of channel performance and recommendations for budget allocation Cross-functional collaboration Sales alignment: Work closely with sales team to understand lead quality requirements More ❯
Employment Type: Full-Time
Salary: Salary negotiable
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