Specialists, driving a culture of accountability, customer centricity, operational excellence, and commercial rigor. Working closely with Sales, Customer Success, Professional Services, Support, Product Management, Finance, and Executive Leadership, the AVP ensures customers realise ongoing value from their investment while maximizing retention, mitigating churn risk, and identifying expansion opportunities. In this … contract negotiations for strategic accounts and establishing renewal governance processes are also emphasized. The role requires monitoring retention trends, implementing mitigation strategies, and involving Finance in pricing and revenue planning. Continuous improvement in retention, sales productivity, and operational excellence is crucial, alongside delivering regular executive reports and fostering talent development. ...