Paid Search Manager
- Hiring Organisation
- Sentry Insurance
- Location
- Madison, Wisconsin, United States
- Employment Type
- Permanent
- Salary
- USD Annual
cost per acquisition (CPA), cost per lead (CPL), and conversion rates. Utilize advanced analytics to measure channel effectiveness, inform budget allocation, and enhance campaign return on investment (ROI). Conduct ongoing testing of messaging, creative, targeting, and audience segmentation to identify new opportunities for growth. Provide regular performance reporting … ability to interpret data and optimize performance. Excellent leadership, communication, and collaboration skills. Experience managing targeted email through ESPs such as Salesforce Marketing Cloud, Adobe Campaign, or HubSpot. Familiarity with attribution platforms (e.g., Neustar, Visual IQ). Experience integrating SEM with CRM and audience targeting solutions. Familiarity with ...