1 of 1 Customer Segmentation Jobs in Yorkshire

Supply Chain Analyst Key tasks Develop the marketing intelligence and insight strategy. Define the marketing intelligence roadmap ensuring that data underpins marketing and commercial decision making. Design segmentation. Develop customer segmentation and value-based marketing models, defining priority audiences by needs, behaviour, and commercial potential. Enhance data. Lead data enrichment, acquisition, and insight programmes to continuously improve the … quality and reach of our customer database. Deliver customer insights. Analyse customer behaviour, feedback, and churn dynamics to inform decisions on retention, acquisition, and optimising the customer lifecycle. Create and manage data-led campaigns. Developing high quality, compliant data lists for use by telemarketing and sales teams to drive lead generation and conversion activity. Generate reporting … team . Lead and develop a team of analysts and insight specialists to deliver actionable intelligence at speed and scale. Work across the business. Partner with marketing, sales, operations, customer, and technology teams to translate insight into actionable strategies. Champion data . Drive adoption of BI tools, data literacy, and self-service analytics across the business, championing data literacy More ❯